It also plays an important role in industry growth advisory for nations, organizations and professionals in process-centered industries like business outsourcing and contact centers.
This part of the information curricula includes educating all the certified individuals on how to use the BCI corporate and credential brands in various contexts and on several platforms like social media, email signatures, business cards, corporate letter head, resume, cabin namecards/nameplates, etc. It also talks about how to wear and display the tag in metal designation pins during corporate meets.
This section may NOT include information for valued associates, partners or clients of BCI on how to utilize the brand value. There is a separate section pertaining to the Brand Usage Norms & Guidelines.
BCI Brand properties include the BCI name, the BCI corporate identity logo; the names of all BCI credentials, and their respective logos.
You may find terms like Credential Brands/Designation Brands/Credential Brand Property/Designation Brand Property used interchangeably, this are used to denote the aggregate of names and logos of BCI certifications.
The BCI Corporate Brand Properties include the following:
This section directs holders of valid and active BCI credential to correctly use the BCI corporate name and logo. BCI ensures that the brand is highlighted on the correct note, and lends credibility and value to the holder.
The usage of BCI certification designations projects the distinctive and prestigious qualification a professional has earned. The credential highlights their superior professional capabilities and stature, and are used as a seal of quality and integrity. An individual with a credential carrying the designation on a business card, email signature, bylines. etc. is easily recognized by employers, colleagues, and clients.
BCI grants the right to use BCI corporate and credential/designation brand properties to all active and valid BCI certificants.
BCI mandates all active and valid BCI certified professionals to display their designations in all professional contexts and forums like social media, email signatures, letterhead, Curriculum Vitae, name cards/nameplates, etc.
It becomes mandatory for a BCI certified professional to wear and display their BCI designation pin during any corporate public event.
BCI, its global partners, its valued credential holders, its employees, individuals undergoing BCI credentialing programs and all other stakeholders have been duly empowered to notice, recommend, advise on and report any abuse of BCI brand properties. Credential holders found NOT using their respective BCI credentials against their names in the contexts as defined in B1 above may attract disciplinary action under BCI Brand Control Policy.
There are certain norms mentioned by BCI which needs to followed:
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